It’s hard for us to even wrap our minds around this, but this week we learned that PepsiCo Tropicana has begun testing this new portable kids’ snack called Tropicana Tropolis™ – “a smooth blend of real squeezable fruit, packed with nutrition, designed for kids.”
*Sigh* Where to begin?
Grist takes a first stab at this product by wondering why we need our fruit mashed up in “portable” form. “Aren’t apples and grapes already pretty portable snacks that are ’designed to fit in lunchboxes and small hands’?” Grist asks sensibly.
Then there’s the issue that it costs more than real fruit, and there’s all of that energy spent processing it, plus the waste from the packaging.
But what turned us off the most was the cynical, “Made With Moms In Mind” line of promotion. “Moms have fond memories of Tropicana from their own childhoods, and our hope is that this new nutritious snack will give them yet another way to give their children fruit goodness,” says a Tropicana vice president of marketing.
Who are these moms with fond memories of processed fruit coming in a pouch? Most of us, when trying to conjure up fruit-related memories, harken back to things like those first-picked summer strawberries, luscious ripe peaches, or crisp fall apples.
We can’t even imagine how little they must think of moms if they think that we want – or need – some hyper-processed fruit replacement for our kids. Perhaps it’s because of this line of marketing that we can’t even stomach the idea of taste-testing these things. Instead, we’re taking a stand: We’re going to serve even more fresh fruit than before, and we’ll marvel at the flavor, convenience, and portability of Mother Nature’s original snacks. We’ll serve it at every playdate. We’ll bring it to every school event. Come to think of it, we’re hosting a birthday party later this month and we’ll attempt to go overboard with fresh fruit – heaps of it on every table. The perfect food for creating childhood memories.
Bring on the fruit!